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Al Gag Al Gag Lures

Al Gag.... Al “Gag” Gagliarducci is known and well respected throughout the East Coast as the inventor of the now famous Whip-it Fish and Whip-It Eels soft plastic lures.  Al has a long history in the fishing industry.  Al has been building and designing custom lures since 1978.

His passion for making better lures stems from his love of fishing and the knowledge that there is always a little room for improvement.  Drawing from his many years of experience out on the water, Al knew he could design a better product that would not only meet his needs, but the needs of avid fishermen and women throughout the county and now the World!

Today, Al has a full line of custom lures and you can find Al speaking at fishing shows up and down the East Coast.

Gag’s most now famous lures are called the 'Whip-It Eel" and "Whip-it Fish"

These come in a wide variety of sizes and weights. As you can see, they come in many colors as well.

'Whip-it EelsWhip-It Eel' Tail colors include:

  • Pink Back / Clear Belly with Silver Flakes
  • Yellow Black / Pearl Belly
  • Solid Black 
  • Flow Green 
  • Olive Blue
  • NEW - Olive Cream
  • Black Back / Silver Belly 
  • Pearl White with Pink Highlights
  • Black / Purple


Al is always developing new lures. 

Here is his NEW 5oz World Record Striper Company RATTLE head and the 1/2oz Underspin! These special lures have a custom molded head, life like eyes and, a shape that adds a natural swimming action that fish love.

Rattle Head


Al’s lures are every angler’s go to for successful catching!
Try them ...and you will be hooked!

Find Al Gag Lures on Facebook and join the Al Gag Fishing Club.